Digging in the Crates: Beyond the Billboard – Discovering & Showcasing Hidden Gems

February 5, 2025

crates of vinyl records

In a world dominated by top 40 hits and algorithm-driven playlists, DJs hold a unique power: the ability to dig deeper, uncover hidden musical treasures, and breathe life into sounds that might otherwise go unnoticed. This practice, affectionately known as “digging in the crates,” is both an art form and a responsibility. While it’s easy to rely on crowd-pleasers, the magic often lies in surprising your audience with tracks they didn’t know they needed. The true alchemy of a DJ is blending the familiar with the unknown, creating a set that leaves people asking, “What was that track?”

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JammText interactive software

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JammText interactive software

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About Mixcity Inc

Mixcity Inc was founded in 2008 with the mission of creating innovative software solutions and engagement tools for the working DJ. The team's first DJ product, KueIt, was groundbreaking when it was introduced years ago, and still remains an industry standard software solution to this day. Mixcity's latest innovation, JammText, is a revolutionary text to screen software solution that allows DJs to reach exciting new levels of crowd interaction and audience engagement.