How to Transition from “Surviving” to “Thriving” as a Working DJ
June 7, 2016
It seems all too common for many DJs to simply “survive” in the business. They scrape together enough cash from club and mobile gigs to pay the rent, keep their music subscriptions active, and maybe buy a fresh set of needles for their decks. But wouldn’t it be nice to go from simply “surviving” to actually “thriving” as a working DJ?
Making the jump to “thriving” DJ status often results from a realignment of focus. Over the years, you’ve focused on perfecting your DJ skills and putting on a great show at performances, but “thriving” DJs know that focusing on client and customer interaction is key. Innovative DJ engagement tools like JammText can not only boost audience engagement at events, but also help strengthen your long-term relationship with your audience and fans.
JammText software allows fans and club patrons to send social media posts, Instagram pics, and texts directly to the screens at the venue. Since it seamlessly integrates with your favorite DJ software, you can quickly approve or deny the posts, without missing a beat. This new level of audience interaction and engagement will not only enhance the vibe at your venues, but will also help differentiate you from the slew of other “music only” DJs trying to get their foot in the door. Club managers will quickly learn that when they book you as the DJ, they receive more than music and mixing, they also gain loyal clientele who appreciate the higher level of engagement at their establishment.
Screenshot of JammText Text to Screen Software
If that’s not enough to win the club management over, JammText also allows for custom sponsorship and promotional opportunities. With minimal effort on your part, you can help the club promote upcoming events and specials by displaying flyers, banners, and advertisements in rotation with videos and social content. By taking an active role in the helping with the club’s or venue succeed, you’re establishing yourself as a valued business partner, instead of “just a DJ”.
By using DJ engagement tools like JammText and focusing on providing value and meaningful relationships to clubs and clientele, your stock as a DJ will steadily increase. By continually focusing on satisfying the needs of others, you’ll be able more bookings at a higher price point. And eventually, you’ll climb out of the “surviving” stage and reach “thriving” status!