JammText Turns Customer Data into $$$
June 23, 2016
In a perfect world, this is what every DJ gig would look like:
Show up at venue.
Play Music.
Make people dance until they turn into puddles of sweat.
Get paid.
Relax with a few drinks and someone who makes your toes tingle.
The unfortunate reality of DJ life is rarely that simple. DJing is a job, one where you work for yourself, which means ultimately you are the one responsible for ensuring that one gig is followed by another, and that one is followed by a third and so forth and so on. It’s a grind. You are your own marketing team, your own sales team and your own outreach director.
JammText was designed with your multi-function role in mind. Side by side with JammText’s visual display of advertisements, photos, and messages is a powerful Customer Relationship Manager (CRM). As your audience interacts with the DJ and others via the onscreen text and social media channels, JammText is collecting and organizing all of those participants in easily accessible and usable data.
Contact Collection
For each text, Tweet or Instagram post, JammText saves and categorizes the contacts according to which events they attended. This means that anyone who interacts with JammText is added to your marketing database with many possible uses.
Leveraging Your Database
Now that you have all these contacts, what can you do with them?
• Soft Outreach: A simple thank you can go a long way. Why not reach out to fans who attended your last show and let them know you appreciate their support with a personalized message?
• Hard Outreach: Sometimes all it takes to get a repeat customer is to let them know where you’ll be and what you’ll be doing. Got a show in LA and want to make sure everyone who partied with you last time knows you’ll be rocking the decks once again in the City of Angels? Let your LA fam know you’ll be there with a geographically targeted announcement.
• Bodies = $$$: Of course venue owners are trying to pay you as little as possible. It’s a business. But instead of quietly accepting their lowball offer, what if you could say “Hey Mr. Club Owner, that number is nice, but as you can see from my massive database of dance music fans in this area, I’ll be bringing enough people through the door that I’m worth at least twice that.”