Supercharge Your Audience Engagement with JammText
March 12, 2016
A DJ’s marketable skills begin with their talent and sound, but what really sets apart a great DJ is their ability to engage with the audience. Reading and interacting with the crowd is what carries weight with fans, hosts, and helps the DJ build a brand.
But as the culture has evolved, so have people’s expectations. Music is only a part of the draw for the audience. To hold their audience’s attention DJs have to stimulate not just ears but eyes, using elaborate light shows, dry ice machines and more recently video screens. Video DJs offer the added bonus of creating a mood with both sound and sight. But, without a video for every song, there are going to be gaps where visually rich videos are replaced by randomly generated graphics lazily bouncing across a screen. It can crush the mood. For the creators of JammText the solution was simple: why not take advantage of the opportunities offered by social media to tap into this unexploited engagement opportunity?
JammText allows the audience to participate by offering them the opportunity to create visuals for the event. They can send photos, videos and text messages to the screen, via text message or social media. The audience simply uses the phone number or hashtag displayed on the screen, and their pictures and messages are automatically sent to the DJ’s computer.
Moderating messages is equally simple; the DJ simply hits the checkmark or X in the software to send the message to the screen. JammText integrates seamlessly with most DJ software platforms in the market, allowing the DJ to focus on spinning, not on managing messages.
Along with offering an entertaining display to event audiences, Jammtext offers to DJs and clubs additional marketing opportunities. JammText can display advertisements or other images and video on the screen in rotation with user generated content. DJs can promote upcoming gigs and build a brand. Selling sponsorships or promoting the venue is easy; simply drag and drop the advertisements onto the software. Throw in Jammtext’s robust data collection function, and all of the content from an event can be used to create additional engagement after an event, promoting upcoming events or reaching out to thank fans for attending.
