October 7, 2016

When it comes to the planning the details of their big day, most brides are exceptionally meticulous.  The dinner napkins are the perfect shade of purple, the centerpieces are correctly proportionate with the size of the tables, cleverly worded signs and placed in all the right places, and even the guest seating cards have just the right font to match the feeling of the day.  Then, the DJ arrives and erects a massive dusty speaker wall, cranks a 15 ft truss of spin and puke lights into the air, and weaves a spaghetti-like nest of orange cables across the floor.  No matter how skilled the DJ is, or how great the other reception details look, the bride (and her guests) are only going to remember how horrible and tacky the DJ looked.  The reception pictures will be ruined, the bride will be crying in the corner, and the DJ will have no chance of booking any referrals from bridesmaids or guests. (more…)

August 10, 2016

If you’re a wedding DJ, you know how important it is to stay up to date on the latest wedding trends and upsells. Gone are the days of the standard, “show up and play music” wedding gigs. Now, you’re responsible for MCing, transforming the venue with uplighting, keeping guests entertained with a photo booth, and of course, playing music. Sure, upsells like these are a great way to improve your bottom line, but it’s dangerously easy to become a commodity when offering the same services and add-ons as the 12 other professional wedding DJs in your immediate area. (more…)

July 27, 2016

“I don’t do weddings.” Those four words are often muttered by club DJs who are convinced that the wedding DJ life is not for them. The boring traditions, long winded speeches, and horrible music requests often make for a challenging and excruciatingly long gig, but the lucrative pay can more than make up for all of the headaches. If you’re currently a “club only” kind of DJ hesitant about jumping into the wedding sector, don’t be. Even though some wedding traditions will never change, the sun is beginning to set on the cheesy, lame wedding DJs of the past. More and more couples are specifically looking for DJs that do the OPPOSITE of what traditional wedding DJs do. They want someone that can rock their party without all of the cringeworthy cheese and horrible music that has been dominating the wedding scene for the last 20 years. The time is perfect for skillful club DJs to jump in and snatch a piece of the wedding industry pie (or in this case, cake!)

Don’t fool yourself into thinking that DJing weddings is as easy as rolling up to the club 15 minutes early, plugging in, and playing Top 40 and EDM all night. Wedding gigs require a lot more planning, versatility, and awareness. But if you can rock a club, you can definitely rock a wedding! Just keep these key areas in mind as you dip your toe into the wedding world. (more…)

July 14, 2016

There’s no doubt that being a DJ is a great gig. We get paid to express ourselves through music and make parties happen night after night. However, maintaining a steady stream of bookings and paychecks is a constant grind that requires continuous effort. The supply and demand ratio for club DJs has been in the clubs’ favor for quite some time now, making it increasingly difficult to survive on club work alone. Sure, spinning at weddings and privates events is a great way to supplement your DJ income, but that still leaves plenty of holes during the week that need to be filled with profitable gigs. The good news is, there are plenty of businesses and clients that could benefit from your unique set of skills as a DJ. Although they may not always be the most glamorous gigs, these unlikely places can help fill your schedule…..and your wallet. (more…)

July 1, 2016

As DJs, we live very interesting lives. Night after night, we’re responsible for making parties happen and showing people a great time. We play music, showcase our talents, have a few cocktails, mingle with interesting folks, and actually get paid for it! It sounds like the perfect life and career, right? It pretty much is, but it definitely has its fair share of challenges. Whether you’re a full time DJ, or splitting your time between a day job and evening gigs, lack of sleep is one of the biggest obstacles that you will face. Here are a few tips on how you can make up for the sleep deficit created by your busy DJ career. (more…)

June 15, 2016

If you’re stuck in that “just a DJ” stereotype, your wedding clients will view you as such and pay you accordingly (which is usually not well). On the other hand, if you’re able to offer them more than the “typical DJ” fanfare, and create additional value for them, you can command a higher fee.

The Search For the Latest Wedding Upsell

A few years ago, when uplighting started to gain momentum as a hot new wedding trend, DJs were able to substantially increase their bottom line by offering it to venues and clients. Now, supply has caught up with demand, and many venues are throwing in uplighting for free as an incentive for the couple to reserve the room. Some wedding clients even choose to go the DIY route and purchase the fixtures themselves. A friend of the groom sets them up the day of the wedding, and you’re left with one less upsell opportunity. (more…)

March 24, 2016

Winning gigs over your competition is tough. Most brides and grooms haven’t seen you perform. They don’t know that you’re better at reading the crowd. They don’t know that a party with you DJing will be the best of their life. So how can you hook them?

JammText is a solution. At your next bridal expo, use the TV screens you already have to show an interesting and engaging display. JammText allows you to show pictures of the bride and groom all night long, along with pictures and messages submitted by their friends and family. Don’t just use the TV for a short 15 minute slide show. Use it all night long to give the bride and groom an opportunity to engage with their wedding guests, capture candid moments, and share memories all in real-time.

(more…)

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